Wine
As a Classicist and wine aficionado, this brand appeals for two reasons. Firstly, the Classicist in me likes the name for its Greek origin (Everywhere I saw seems to think it's Latin, which isn't wrong, but go back further). "Apothece", meaning warehouse, harks to the origin and rustic nature of winemaking. Picture barrels upon barrels in large, dark storehouses where early winemakers began tinkering with blends and maturation. It’s also linked to apothecaries, again evoking this image of…