Definition by Majestic – defining the status quo

What are Definition Wines by Majestic?

Definition was launched by Majestic back in 2015, quite recently after I had joined the company in the Shepherd’s Bush store. The idea was to make it easy for customers to find and identify some of the world’s most classic styles - by region, country, grape and even blend. In many ways they were great introductory wines, affordable and guiding for customers to try something new and then expand out into the wider Majestic range if they liked it. They also suited those familiar with the styles very well. Frequently, lots of customers would buy a bottle of Definition once, and then stick to it (Looking at the Rioja and White Burgundy in particular), which is testament to how well chosen these wines were.

Fast forward to 2024 and Definition has seen a revamp. You’d have thought that the definition of a wine style doesn’t change based on the very meaning of the word, but grapes and wine are susceptible to change in climates, new winemaking techniques and popular styles of wine. All a region has to do is find a new, in vogue style, and quickly you’ll find most of the winemakers there transform their practice to fit into this growing market. Take New Zealand Sauvignon, or Argentinian Malbec as prime examples.

Other regions are defined by their traditional history of winemaking and the styles associated with that, being less susceptible to an overhaul. Rioja is one such example but even their whites have undergone vast change. In the 1970s they used to be made in an oxidative style, often with skin contact, but the whims of fashionable drinks drove this away almost entirely until recently where there has been a small resurgence of this forgotten wine style. Still, it shows that Majestic are probably right to reassess and redefine their Definition wines.

So, what are the new Definition wines then?

Unsurprisingly, the aim is the same. They have reassessed to pick some new wines which show the best expression of the World’s most recognised styles. If it no longer made the grade, you should be confident that something better has taken its place.

They have taken advantage of their contacts and worked with some premium producers too. The Definition Rioja is made by the esteemed La Rioja Alta who are about as traditional Rioja as it comes. In truth, I suspect this is exactly the same as the previous rendition, given it is made by the same producer with a rather familiar description. Still, this was one of the best and made by one of the best names too, so it is no surprise that this would retain Definition status. Another great producer they have worked with is behind the Organic Rose - La Commanderie de Peyrassol. Read my article here if you want to understand their quality but, in short, their pedigree goes back to the 13th Century Knights Templar.

Definition by Majestic – Must-haves

Definition by Majestic 'Viña Majestica' Rioja Reserva

This one had to be in there after my comment above. Typical Rioja Reserva at its finest showing deft balance of intense fruit and the darker Reserva undertones of chocolate, vanilla and general oak influence.

Definition by Majestic Pinot Noir

A true corker showcasing the red side of Marlborough. This is made by the famed winemakers of Saint Claire who like to keep their yields low to produce excellent wine. If you like bright red fruits from cherry to raspberry dipped with coffee and spiced notes then this is the ultimate wine for you.

Definition by Majestic White Burgundy

This one also had to make my list (which was tough to narrow down). This is from Cave de Lugny, a huge cooperative in Burgundy who are experts when it comes to Chardonnay. It’s a nicely rounded wine, showcasing a slightly aromatic profile of citrus, honey, nuts and a gentle streak of vanilla. This is classic Chardy done right.

Definition by Majestic Old Vine Chenin Blanc

I have a soft spot for Chenin from South Africa because it is always so good. This is tropical, zesty, ripe and rounded. Pineapple and honey meet lemon and lime in the middle to create a balanced wine. The body is fairly high as you’d expect from Chenin. And to top it off it’s “old vine” which is another way of saying much better. And it shows.

Definition by Majestic English Sparkling

There will no doubt be a Prosecco on the way soon, maybe a Cava and Cremant, but for now they have the English Sparkling from Kent. It’s made in partnership with an ex-winemaker from Dom Perignon and Cloudy Bay, which is a very good sign. A typical Champagne blend, you’d know no different if you hadn’t seen the label. It is definitely on the younger side of sparkling, it’s less about the brioche, toasty elements and more fresh with green apple, citrus and blossom. This makes it a great Summer sipper and aperitif.