Santa Margherita was the first company to vinify pink Pinot Grigio grapes as a white wine. In this process, the must does not remain in contact with the skins, from which it would otherwise take on the rusty color. Following a soft pressing, the must ferments for 10-15 days at 18 C (64). Once the fermentation is over, the wine is stored at a controlled temperature of 15 - 16 C (59 - 61 F) in stainless steel tanks until it is time to bottle.